Hi, I’m Caroline! 👋 I’m a nonprofit digital marketing strategist, fundraiser, and creator who’s passionate about helping small nonprofit teams do big things without burning out.
Over the last decade, I’ve worked with both small local nonprofits and large national organizations, leading digital campaigns that have raised hundreds of thousands of dollars online. I know firsthand how overwhelming year-end giving, donor communication, and campaign planning can feel when you’re wearing all the hats on a small team.
That’s why I started Catalyst by Caroline: to give nonprofit leaders like you the tools, strategies, and encouragement you need to save time, raise more, and feel confident running digital campaigns.
FUN FACTS ABOUT ME
- I’ve been fundraising and creating campaigns since 2015 (aka, back when Instagram was still just food pics).
- I’m the kind of person who gets way too excited about donor thank-you emails (because they really do matter!)
- I once helped lead a single-day campaign that raised over half a million dollars online.
What you’ll find here
Every week, I’ll be sharing:
- Proven fundraising strategies that are simple to implement
- Plug-and-play templates (emails, social posts, campaign plans)
- Behind-the-scenes tips from my work in nonprofit marketing
- Motivation + encouragement to help you lead with confidence
Whether you’re planning your first Giving Tuesday campaign or looking for fresh ways to connect with donors, my goal is to give you practical tools you can put to work right away.
Here’s to your next big win,
Caroline
P.S. 👉 Click subscribe, so you never miss a new resource. I create email newsletters to help you plan smarter, raise more, and amplify your impact.