Hi, I’m Caroline Phipps — a passionate digital media strategist with over a decade of experience supporting nonprofit organizations just like yours. Since 2015, I’ve been in the trenches of nonprofit fundraising, from launching peer-to-peer campaigns to managing six-figure virtual Giving Days. I know the pressure that comes with wearing all the hats in a small operation — because I’ve been there myself.

Over the years, I’ve worked with both national organizations and tiny-but-mighty teams of just two or three people, helping them increase their reach, boost engagement, and raise more money online. I’ve led campaigns that generated over $500K in 24 hours, and I’ve managed digital fundraising events that exceeded annual goals by six figures.

I created this Year-End Giving Project Plan & Toolkit because I saw a recurring need: small nonprofit teams needed plug-and-play systems that saved time, reduced stress, and helped them show up confidently during the most important fundraising season of the year. This toolkit is exactly what I wish I had when I was getting started.

Whether you're a one-person powerhouse or part of a small but mighty team, my goal is to help you raise more — with less stress — using proven strategies that work.

Let’s make this your most successful year-end campaign yet. 💛